Cookie Policy

What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about how visitors interact with their sites.

ApexDrift uses cookies to enhance your browsing experience, analyse website traffic, personalise content, and deliver targeted advertisements. This Cookie Policy explains what cookies we use, why we use them, and how you can manage your cookie preferences.

By continuing to use our website, you consent to our use of cookies in accordance with this policy, unless you have disabled them through your browser or our cookie consent banner.

Types of Cookies We Use

We use different types of cookies for various purposes. Below are the main categories of cookies used on our website:

Necessary Cookies

These cookies are essential for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.

• Session management and security
• Cookie consent preferences
• Website functionality and navigation
• Form submission and validation

Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are most popular, how visitors move around the site, and identify any issues with website performance.

• Google Analytics for website usage statistics
• Page view and session tracking
• User behaviour analysis
• Website performance monitoring

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

• User preferences and settings
• Language and region selection
• Personalised content delivery
• Enhanced user experience features

Marketing/Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

• Google Ads and remarketing campaigns
• Targeted advertising based on interests
• Advertisement performance measurement
• Cross-device tracking for consistent messaging

Detailed Cookie Information

The following table provides specific information about the cookies we use:

Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance your experience. These third parties may also use cookies for their own purposes:

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

For more information about Google Analytics cookies, please visit: Google Analytics Cookie Usage

Google Ads

We use Google Ads to deliver relevant advertisements and measure the effectiveness of our advertising campaigns. These cookies help us understand which advertisements are most effective and allow us to show you relevant ads based on your interests.

For more information about Google Ads cookies, please visit: Google Ads Policies

Google Fonts

We use Google Fonts to display custom fonts on our website. When you visit our site, Google may set cookies to optimise font loading and performance. These cookies do not collect personal information.

Google Consent Mode v2

We implement Google Consent Mode v2 to ensure that Google Analytics and Google Ads respect your cookie preferences. This technology adjusts how these services behave based on your consent choices:

• When you accept cookies: Full tracking and personalisation features are enabled
• When you reject marketing cookies: Advertising cookies are blocked, but basic analytics may continue with anonymised data
• When you reject all cookies: Only essential functionality cookies are used

This ensures compliance with privacy regulations while still allowing us to measure website performance and improve our services where consent has been given.

How to Manage Cookies

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept all cookies
• Reject all non-essential cookies
• Customise your cookie preferences by category

You can change your preferences at any time by clearing your browser cookies and revisiting our website, which will show the consent banner again.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically:

• Block all cookies
• Block third-party cookies only
• Delete existing cookies
• Set cookies to expire when you close your browser
• Receive notifications when cookies are set

Browser-Specific Instructions

Please note that blocking or deleting cookies may affect the functionality of our website and your user experience.

Opt-Out Options

In addition to browser settings, you can opt out of specific third-party tracking:

Google Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: Google Analytics Opt-out

Google Ads

You can opt out of personalised advertising by visiting: Google Ads Settings

Network Advertising Initiative

You can opt out of many advertising networks at once by visiting: NAI Opt-out

Impact of Disabling Cookies

While you can browse our website with cookies disabled, please be aware that disabling certain cookies may affect your experience:

• Some website features may not function properly
• You may need to re-enter information on subsequent visits
• Personalised content and recommendations may not be available
• We may not be able to remember your preferences
• Website performance and user experience may be reduced

Essential cookies cannot be disabled as they are necessary for the basic functioning of our website.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie usage, technology, or legal requirements. When we make significant changes, we will notify you by:

• Updating the "last updated" date at the top of this policy
• Posting a notice on our website
• Showing the cookie consent banner again if new cookie types are introduced

We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us: